Rexall

With over 400 locations across Canada, Rexall is one of Canada’s leading pharmacies and is under the global McKesson Corporation. We created multiple campaigns with one goal in mind: Positioning Rexall as the one stop shop at simplifying Canadian’s health an wellness. That included everything from pharmacy services to beauty to POS to caregivers.

We launched Canada’s first rewards program Be Well to integrate offers with medication and health management tools delivering value to consumers and retention to Rexall. After we captured customers’ attention with the uplifting launch campaign, we moved them along the funnel. Hard-hitting value messaging online and in-store were tailored to where customers were in their wellness journey, and also physically in store, to pay off the tangible benefits of Be Well.

*This is a result of great teamwork with countless amount of talented and incredible people. Not the work of one. You are all amazing!